Other Titles by Geoffrey Moore
Crossing the Chasm
A seminal work that describes the dynamics of high-tech markets—in particular, the chasm that separates early adopters from mainstream customers—and prescribes the market development tactics for crossing it.
Inside the Tornado
A follow-on work to Crossing the Chasm that deals with the dynamics of post-chasm markets, in particular the market share battle during hyper-growth that results in the anointing the market leader or gorilla.
The Gorilla Game
A book for investors in high-tech stock that explains the impact of high-tech market dynamics on company valuation.
Living on the Faultline
A book on managing for shareholder value for management teams in public enterprises.
Dealing with Darwin
A book on managing innovation in public enterprises.